Bales strapped with a single Red Band are instantly recognisable by international buyers as virgin wool which comes exclusively from New Zealand Wool Services International, selected from New Zealand's national flock of sheep, raised and grazed in a pure, green and natural environment. The top-quality raw material is enhanced by the world's most modern wool scouring processes.

It’s a simple enough thing – a single red band – but it stands out in a crowd, you don’t need to be able to read English to recognise it, and our buyers know and look out for it.

And most importantly, they trust the Red Band – that’s why it’s become so valuable to us.